About Us

At PassionME, we believe that everyone has an intrinsic beauty that comes from just being different – unique – YOU.

Diversity, the true essence of beauty.

We strive to highlight diversity by celebrating and supporting exceptional lash, nail and hair artistry and we provide the world’s premier lash extension products and lash education to build a new generation of artists with an unmatched level of professionalism, skill and quality.

It’s our goal and in fact at our very core to inspire artistry through education and celebrate diversity through love and acceptance, so that we define beauty together and awaken the self-realisation in each of us that being you is beautiful!

The inspiration from our Founder

Charlotte Visser

As a woman, I wanted to give my clients the very best. A huge part of that meant finding quality products that would make them feel amazing with lashes that looked natural and tools that gave us the ability to enrich their beauty. I started looking for a product line that was artistically inspiring and a brand that stood for something, but the more I searched, the more I realized that what I was looking for did not yet exist.

It was disappointing but at the same time, extremely invigorating because I knew there was an opportunity to start something amazing. I wanted to create a beauty brand and lash line that would stand out and become a lifestyle that honoured the ideal of empowering beauty…by embracing diversity. I also wanted to provide training and education that brought unmatched value to lash artists to continuously master their craft and create successful, long-lasting careers in the industry.

After years of research and development, PassionME has an amazing product that brought the softest, most natural feeling lash extensions in the industry with clean adhesives that actually worked, we had also built a training program with the industries best educators to give aspiring lash artists the chance to master their skills with premier products.

Our Company wants to empower thousands of women every year to take control of their professional lives and achieve their dreams. In the end, this is what brings us the most joy, to help others achieve their goals and love what they do. The name ”Passion” was inspired by the dictionary, I always thought it is one of those words that people use often without really understanding the original meaning of the word.

A willingness to strive for What You Love!!

Affordable Shipping

Cost effective shipping on all orders in South Africa

Secure Payment

We offer safe shopping and alternative payment options


Bulk orders or Reseller prices are also available on request.

Online Support

We support via email, phone and WhatsApp